The 3 Rules of Website Advertising
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Rule 1 – Only show ads WHEN the user really wants it. Or: Thou shalt never annoy thy visitors. As you know, the Chitika | Premium units only show up when Chitika is sure about user intent (because we know what search term the user used to find you). For all of your regular users who are simply browsing your site, the intent is much lower. In these cases, the Chitika ad does not show, and you are not blasting another ad into their face. Due to this, you are not annoying your users with yet another ad unit.
Rule 2 – Tell your user WHY they’re seeing this ad
Or: Thou shalt respect thy visitors’ experience
As you can see from the example below, the user keywords are highlighted in gold yellow. This is to explain to the user that the ad is about what he is looking for (Psychobabble Joe says: Since the age of 2, the human brain has been taught to pay attention to that specific color of yellow). When you respect your visitors’ feelings and intent like that, they are more likely to look at the ad and read its contents (and, of course, click on it).
Rule 3 – Only show users WHAT they want to see
Or: Thou shalt give thy visitors what they want — in a way they want it
Chitika | Premium ad units have been designed to be hyper targeted, as the ads are almost always completely targeted to the exact keyword the user typed in the search engine. And in the new Mega Unit, ads flow naturally from top to bottom, rather than left to right. “Why is that,” you ask? Its because for the last 10 years, the Internet has worked very hard to train people to read its pages from top to bottom, not left to right. With the Mega-Unit, people’s tendency to read in that fashion helps your second and third ads get almost as much attention as the first.
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posted on
on Monday, July 13th, 2009 at 9:58 pm
under Pay Per Click
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November 16th, 2009 at 10:07 pm
The day that I decided to really help people get exactly what they want was the day that my business (and imcome) really took off. The more information I gave away for free, the more money people would spend on my products and services. It?s a valuable less and one I learned.
November 17th, 2009 at 8:39 pm
But im sure, by share our knowledge we will grow together. We all have different energy to run some work, its the key: the winner is who never stop learn and try.
But, i agree with some people says, Internet marketing itself will not valuable without a real stuff to sell. So, I tend to run a real trading with internet marketing.